I talked about some television variety show might have some negative social influence to audience especially to youth audiences, also, some of comments talked about there are too many imported shows in Chinese variety show marketplace rather than the original ones. From my perspective, I do not think vulgar topics would become the standard of Chinese variety shows, except for some police regulation, the ones got more meaningful content is getting more and more popular to audiences. The imported variety shows are in higher quality and attracted more audiences is the situation of Chinese variety show, and also the biggest problem in original producers. I believe this is a learning process, and there will be some excellent variety shows in Chinese marketplace sooner or latter.
This article will introduce a positive meaningful, and most importantly, Chinese original variety show: The Capable Deserve the Job.
Logo of The Capable Deserve the Job, image courtesy to zhilaizhiwang.tv
It’s a reality show lunched by Jiangsu TV station and Chinese Education TV station, which aimed to provide job opportunities, and also various opinions about jobs for job hunters. This show started air in 2010 and got an increasingly rate of view since it lunched.
As the first job-hunting variety show in China, The Capable Deserve the Job’s success not only was because it was needed by the society, but also need to thanks to its well produce design and market plan.
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Host and job-hunter, image courtesy to zhilaizhiwang.tv
Job hunters: While there are increasingly talents in Chinese marketplace, job hunters are hunger for tips to standing out and get the right position in their career. The topics about job are even hotter in college students and young employees. The Capable Deserve the Job is such a platform for job hunters and audiences to see the important aspect in the job-hunting process.
Five job hunters were showed to the interviewers in each show time, some of them are over arrogant and some of them are over humble. At the same time, the entertainment elements and professional topics about them are also provided by the show. With the discussion of different topics about education background, age, majors and so on, The Capable Deserve the Job triggered its audiences to reflect their thoughts and views about such hot topics.
- Interviewers: Although only 18 interviewers were on the stage of the show, they
Mo Chen, Chief public relations officer of P&G China, image courtesy to zhilaizhiwang.tv
represented various fields such as Sales, Human Resource, Planning, Design. They ask sharp questions, and also provide their perspective to the audiences. One of the biggest feature is these interviewers would simulate the interview process and be the interviewee, and explain the key points need to be thought in this job hunting process. It attracted a lot of audiences who are facing or will facing such challenges.
- Mr. Job: Except the two basic elements: interviewee and interviewer, the show also equipped with a role as analyst, who provide third-party objective directions to the job-hunter. With each issue these job-hunters encountered, they give their suggestions and also encouragement. This role in the show made The Capable Deserve the Job with authority, and the encouragement helped more audiences to understand themselves better in the job-hunting process.
Since The Capable Deserve the Job targeted its audiences to the newly employees and college students, it set corresponding communication strategies to reach them.
At the beginning of the show, all subway lines are full of the preview video of The Capable Deserve the Job. Targeted at the highly concentrated place gathered with young newly employees and students, which is a good orientated communication.
The Capable Deserve the Job on campus, image courtesy to zhilaizhiwang.tv
Aiming to students, the produce team and the interviewers lunched several students meeting in colleges, shared their tips of job interview. It got a wide spread and a long-term attraction to these students who are also the focus audiences of the show.
Same with all the shows I introduced before, The Capable Deserve the Job also chose social media to reach their audiences. However, what it different with other shows’ communication process is that it did not only post previews or repost comments from authorities. Since its educational and functional feature, this show also integrated and shared a lot of tips for job-hunters. Less intention of publicity but more useful message to audiences made The Capable Deserve the Job once the most influential television show.
The Capable Deserve the Job is very successful to its target audiences, which get simulations after its launch. However, from whether the host, the interviewer or the structure of the show, none of the followers balanced the entertainment function and the educational function as well as The Capable Deserve the Job.
From my perspective, variety shows like The Capable Deserve the Job is featured with the educational and service function, although cannot completely eliminate the entertainment function, it still need to remember it started from the point of serve the job-hunter, and provide more meaningful content to the audiences.
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